Buy Local

I found this poster that has a simple message Buy Local.  I thought the type was very interesting.  The first thing I noticed was the way the eye on the b in buy and on the a in Local is off centered.  Both eyes are pushing into the stroke of each letter form.  The way they treated the type, design, and overall color of the poster is simple and perfect.  The message is buy local and the simple design supports it.  Choosing a sans serif font to represent this message was perfect because they have simpler letter forms.

buy local poster

Resource

makingthishome.com

 

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