Unit 1 Part 2

There were several great responses to the posters I chose.


“For the first poster you stated, “since there are already so many other challenges in reading it I feel like the font was a good choice.”

This is a great observation, I totally agree that with the choices they made with the rest of the poster the font was a saving grace… The bold, heavy approach helped the eye grab more of each letter….I think contrast was an issue with legibility, for me.”


“All of the facts are legible, but sometimes a little crushed.”


“I don’t understand why “World Water Day” is so secondary in the poster.”

Most of the responses were had some positive comments and some critical comments.  I agreed with many of them.  Some people even talked about aspects I had not notices.  Andrea and I both agree that the simple font choice was good based on all the other challenges the reader faces in reading this poster.

Melissa talked about the legibility of the text.  I agree with her that is does seem like certain sections are a little too small or “crushed”.

The designer could have used a little bigger point size to help the reader out a little.

Joy mentioned that “World Water Day” looked like a secondary or after thought.  I did not notice at first but after she showed me now it sticks out like a sore thumb.  I cannot look at the poster without wondering what the designer was thinking using three different fonts on the same poster.

It was great to get all the feedback and comments on my choices.  It is interesting that we all can look at the same poster and notice different details.  I found that led to a better understanding of the overall poster design for me.

Unicef Poster

It is amazing to me as an American that there are people who do not have access to clean drinking water.  In countries all over the world people drink ground water (lakes, rivers and ponds) every day.  This makes people sick and they die.  This poster presents some of the statistical data in a unique way.

I like the treatment of the text here. I like how it follows the form of the person carrying water in a vessel on their head.  I believe the goal of the poster is to get people to think about the problem and it is hard to do that with just boring statistical data.  By presenting the information in this way they are drawing people in with presentation and getting them interested in reading the information.  It is very clever.

The information is not easy to read because of how they have formatted the text but that was obviously not the goal.  They wanted to use the information in a way that would humanize the problem.  They could have done this in different ways like using a handwriting style typography but instead they presented the information in the form of the person.  I feel like since they went with this design the font they chose was great.  It is a simple sans serif font that is easy to read.  Since there are already so many other challenges in reading it I feel like the font was a good choice.  It is good idea If you are going to go this route keep the font clean and simple.

Clean water charity



Buy Local

I found this poster that has a simple message Buy Local.  I thought the type was very interesting.  The first thing I noticed was the way the eye on the b in buy and on the a in Local is off centered.  Both eyes are pushing into the stroke of each letter form.  The way they treated the type, design, and overall color of the poster is simple and perfect.  The message is buy local and the simple design supports it.  Choosing a sans serif font to represent this message was perfect because they have simpler letter forms.

buy local poster